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A New Tube for the North East

Posted on 17 July 2013

YouTube is the premier forum for modern musicians to create and promote their music – and has been the cradle for stars from Justin Bieber to Lady Gaga to The Arctic Monkeys. Now, students at a North East university are opening one the country’s biggest stages to these stars of tomorrow – Sage Gateshead.

NewTube, a joint venture between Music and Media Production students at the University of Sunderland and Sage Gateshead, will see popular current YouTube musicians given the opportunity to perform live in front of an audience at Sage Two at Sage Gateshead.

The event, which takes place on Monday, July 22, and Tuesday, July 23, is also an opportunity for Sunderland students to hone their TV production skills, as the shows will be recorded then pitched to TV executives from 4oD and Google TV.

Jason Legget, Head of Media Convergence and Principal Lecturer in Digital Media Content at the University of Sunderland, says that the new show is deliberately designed to follow in the footsteps of legendary shows such as Top of the Pops and The Tube – which was recorded live in Newcastle from 1982 until 1987 and was a showcase for many 1980s bands – but with a very modern twist.

“NewTube is a new model of music show,” says Jason. “It’s recorded live, fully interactive on the day and generating an extended life of interaction and conversation around the music.

“NewTube is a new take for the YouTube generation on the kind of live music format made famous by shows like Top of the Pops and The Tube.”

NewTube takes place at Hall 2, Sage Gateshead, on Monday, July 22 (1.30pm-5pm) and Tuesday, July 23 (10am-1.30pm and 2.30pm-6pm).
Tickets are free and open to all, but must be booked in advance at: